Consumer Health Strategy Inc, a subsidiary of Perceptrack Inc, was founded in 2016 by Monica Feldman, a visionary and expert in the field of Consumer Health and Consumer Product Goods (CPG) with more than 27 years experience helping successful brands, companies, and organizations grow their presence, revenue, and outreach in their field.
Monica feels passionate about how the perception of self-care impacts every single minute of our lives. After working for and serving CPG industries, biotech, and digital health, she figured out that the state of health of a person is a major determinant of business strategy from learning about and purchasing a product or a service to embracing life as whole.
The passion
Connecting the dots of health on the daily lives of people and monetizing them is her passion:
- Linking powerful storytelling with customized and synergistic business models
- Envisioning and living the future today to enrich minds
- Scouting and helping grow the most innovative emerging brands and products that will have a significant impact on the future of consumer health
- Helping clients generate new and/or alternative sources of revenue
- Disrupting the status quo and moving away from the herd
Mapping opportunities for growth
Brand Strategy: Brand voice, story telling, messaging and positioning, consumer journey mapping.
Competitive Intelligence: Consumer insights, market intelligence, consumer research, survey creation, statistical analysis.
Product Development: Commercialization strategy – product or service roadmap, launch, testing, and management.
Leadership: Contract negotiation, collaboration, creative thinking, performance management, mentoring & coaching.
Technology: Impact of Artificial Intelligence (AI) and Machine Deep Learning and ethical implications
Results: Year-on-year growth, intuitive connection to consumers, omnichannel funnels boost, creation of new consumer categories.
There are no limits in the creative thinking and search for business models and innovation that will further the health of people. Join Monica in this journey!