Knowledge Leading to Innovation
Leadership and decision makers may miss blind spots when looking down from their top view of the marketplace. It is ultimately the consumer, customer, or end user who decides to buy a brand, product, or service based on their perception of value and promise presented to them. More often than not, many leaders and decision makers may miss the market dynamics looking from the bottom up.
“We thought we knew what people want… But we realized we were wrong when our market performance did not meet expectations!”
Merging the top view from leadership with the view from the bottom up by users leads to an optimal point of knowledge and innovation that help companies and organizations succeed in the marketplace.
Ideation on what is next
We evaluate future trends and industry developments to challenge their feasibility and applicability in the real world by using a framework of discovery. We challenge trends and build realistic expectations about the potential success of a brand, product, or service, to help them achieve a positive financial impact on go-to-market strategies.
Network the wants of today with the needs of the future
We connect companies and innovators with domestic and global partners to build synergies, promote mutual growth, and generate new sources of revenue. We identify potential candidates of market expansion.
Examples of our work
- Representation and advisory services for a leading international consulting firm in the industry of Consumer Health
- Market valuation to help a leading global CPG company assess the potential launch of a product line targeting a common chronic disease
- Ideation and feasibility study for a novel concept of longevity clinics
- Market review and go-to-market strategy for a disruptive nutritional program based on the concept of fasting
- Ideation, development, and launch of business engagement platforms:
- Business relationship program for micro and small business
- Online platform as community builder related to consumer well-being
- Network of trusted relationships for startups and emerging technologies
- Advisory services on specialty areas such as personalized nutrition, longevity, and the microbiome
- Market and licensing valuation for a novel drug targeting an unmet medical need in urology
- Authority and public speaking engagements at major B2B events