Society is smitten with the advances of digital technologies not only from the impact that the Internet and social media have on trends, knowledge, and progress of humanity, but also as a disruptive platform in self-care and health management. While wearables, web and mobile apps have become a great tool for consumers to monitor andContinue reading “Artificial intelligence (AI) is now a tangible reality transforming consumer health and the industry of over-the-counter (OTC) products”